Spiegelau

What to do with an unpronounceable very affordable German glassware brand in a sea of European competitors? Have some fun, ja!

 

“Ja we’re German’ was designed to give Spiegelau a standout personality that would appeal to Australians and make them love the brand so much they’d dare ask for it at the counter. Also, Germans are known for their sense of humour, so it was the perfect fit.  Coming straight out of the gate with a ridiculous, funny, campaign in the colours of the German flag, shot by the very talented Benito Martin at Sam I am.