Jockey

“Let’s fly a Sumo wrestler out, build a ring and get the All Blacks to fight them” was not something I expected the client to say yes to, or NZ Rugby. (Thanks Will!)

 

The ‘Bring on Tokyo” campaign celebrated the All Blacks going to Tokyo for the Rugby World Cup. In the seven years of working with the All Blacks, it was the only time I ever saw fear in their eyes.

 

​Bring On Tokyo was a large scale outdoor, digital and social campaign in New Zealand.