Jockey

Jockey were not the tennis racquet. Or the shoe. They were the Official underwear of the Australian Olympic and Paralympic teams, with the cruel irony that no one would ever see them supporting the athletes on the world stage.  Except if there was a malfunction.  Even the client admitted people found it hard to understand what an underwear sponsor even was. 

 

And so the Invisible Sponsor was born.  Admitting everything everyone were already thinking and a few things we found out along the way (who knew athletes competed commando. Um, not me).