Berlei
Bounce
Yes, protecting your breasts is a serious message but we wanted to deliver it in a strong, modern, yet lighthearted way. Women are inundated with things they should do for their health. In Bounce we wanted to flip the focus from something women shouldn’t do, to something to enjoy with the right support. Bouncing IS fun, something any adult who has hopped on a trampoline will attest to.
This was the first job with Berlei, designed to educate women on the importance of wearing a sports bra when exercising. Research conducted by Berlei and the Australian Institute of Sport revealed that even a 12B breast can bounce up to 8 cm when unsupported. Ouch.
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Berlei Bounce was an integrated campaign including TV, Cinema, Out of Home, Print, POS and Digital.