Jockey
Behind Them All
As the official underwear sponsor of the Olympic and Paralympic teams, Jockey wanted to celebrate their support of the teams. Logistically it was an interesting one. With all the athletes in different cities and countries in the lead up to the Games, and covid restrictions on travel, it was impossible to get them all in one place. So we got inventive. This campaign was shot remotely on the athletes iPhones in various hotel rooms and training facilities around the world, directed by the amazing Ash Bolland, and super produced by
Tara Riddell at Raskols, This was a technical frontier for all of us, and we were blown away by what could be achieved with a passionate director, available light and the camera on a phone. We loved the intimacy we achieved in this setting, and was a great way to show Jockey was right there, every day, supporting all the athletes to be their best.
"Behind them All" won gold for best supplier campaign with the AOC.
