Jockey Women

This campaign is a joyful celebration of a modern woman's right to comfortable underwear. In the past, women have thought skimpy meant sexy, but we wanted to shout out to the women who demand fabric that cover their arse, and underwear that doesn't ride up.  Inspired by Monique Brumby's glorious article in Mamamia about her Parisienne underwear, and the huge social media response, this campaign sprung from a genuine truth about the underwear itself.